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Midnite’s operator, Dribble Media Ltd, stated that the ad had not been authorised by their company. They cited discrepancies in branding and asserted that it was created and disseminated by an affiliate, Limay Media Ltd, without Midnite’s approval.
Midnite confirmed it had terminated its contract with Limay and would reinforce compliance reminders to its partners.
Limay Media acknowledged that the person depicted was an AI-generated fictional character rather than a real individual and claimed the design was intended to appear as an adult.
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He nevertheless believes recruitment is still the bigger challenge over retention.
“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.
Skinner also says perceptions of the industry can hinder recruitment.
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The report’s authors noted that VIP managers “are not asking to be replaced” but desire tools that assist by triaging and pointing out priority players, while humans maintain relationship control and make final decisions.
Respondents identified several priorities for improving VIP operations. These included an integrated system combining player data, communication history and task management.
Respondents also requested structured and consistent guidelines with key performance indicators aligned to relationship outcomes. Real-time, detailed data alongside predictive behavioural signals also came up as a frequent answer.