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What is Cats Blessing?
The US addressable market is vastly larger and customer recruitment remains strong. Marantelli says Kalshi increased its number of clients fivefold during the World Cup, while White Swan predicts that NFL prediction markets could generate between $5 billion and $7 billion of liability in a single week.
But he acknowledges the possibility that faster customer losses could eventually test the sustainability of the model.
“They lose quicker, dry up quicker, recruitment or re-recruitment,” he says. “If the recruitment of players dries up, then what are you going to do? Definitely there can be components like that.”
How to play Cats Blessing
The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.
In further preparations for the competitive market, Veikkaus this week joined the market’s trade body, the Finnish Gambling Association, which has long lobbied for market liberalisation.
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
How to play Cats Blessing
There will inevitably be imitators if swipe gaming establishes itself. Yashin welcomes that prospect, but believes any rivals would struggle to match the speed, creative output and trend-spotting capabilities that sit behind it.
“I think it would be good for us to have strong competitors,” he says. “Of course, you can copy the mechanic, you can copy the name and you can copy the theme of the video, but you cannot copy the creative itself.”
Every era of iGaming has been defined by a breakthrough format. Slots became the industry’s foundation. Live casino transformed realism. Crash games reshaped instant-play entertainment. Swipe Games believes the next defining category will not simply be another game – it will be a new way of playing.