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On Wednesday the UK’s Advertising Standards Authority (ASA) ruled against Midnite following an investigation into a paid TikTok advertisement featuring an AI-generated character who appeared to be under the age of 25 and engaging in gambling activity.
The ASA reviewed a clip posted to TikTok in July promoting Midnite, a Gibraltar-based online casino app. The clip displayed a young-looking man using the app, accompanied by the voiceover: “Another massive World Cup upset. Bet £10 on the big match and get £30 in free bets. Level up your World Cup with Midnite, get on it.”
According to the ASA’s Code for gambling advertising, anyone who “was, or seemed to be, under 25 years of age” must not be depicted gambling or playing a significant role in advertisements.
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“Having a minimum standard in player protection is one of the aims of the network. Our view is that responsible gaming regulations need to move beyond being paper-based requirements to actual standards that are upheld as a regulatory requirement.”
The ARGN’s launch follows the inaugural Africa Safer Gambling Week earlier this month.
Hosted by the African iGaming Alliance, the week brought together a range of stakeholders in the African sector.
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