About this app
What is Wild West Gold?
Illinois Gaming Board data obtained earlier this year by the Chicago Sun-Times revealed that 502 gaming-related burglaries had been reported through June 22—already topping the 473 recorded during all of 2025. More than $1.5 million was stolen during the first half of 2026 across more than 100 municipalities.
The attacks have shown little sign of slowing. Earlier this month, law enforcement noted that a single crew is suspected in coordinated burglaries across Wheeling, New Lenox, and Peotone, where masked offenders armed with sledgehammers hit gaming venues within a 24-hour span.
New Lenox alone recorded at least 14 gaming-related smash-and-grab burglaries by early September.
About Wild West Gold
The majority of parties, including those representing the ChristenUnie, PRO and SGP, all voiced their opinions that increased enforcement against black market operators should be carried out.
Members pushed the government for further action to block illegal websites, in the same way it provides power to quickly address terrorist and child pornography sites.
Members advocated for stronger powers to be given to Kansspelautoriteit (KSA), the regulator of gambling in the Netherlands, with tougher action taken against payment providers, social media sites and affiliates that facilitate illegal gambling.
How to play Wild West Gold
“If I just give you one of our games or our jackpot engine and you just plug it in and leave it there to collect dust, you will come back and tell me in three months’ time it’s not working,” he says. “And I will say to you, ‘How have you invested in the product?’”
Splash Tech instead begins by asking what success means for that operator: more sign-ups, improved conversion, bet-slip monetisation, higher lifetime value, retention among a specific cohort or reactivation of churned players.
The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.
