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FDJ United Director of Casino and Gaming David Robertson was similarly pleased with the opportunity to see his company strengthen its content offering with brand-new types of content. 

“We’re delighted to launch Relax Gaming’s Dream Drop jackpot product, and the initial response from our players has been fantastic. Our ethos is all about creating moments that really matter for players, and Dream Drop does just that,” Robertson said, adding that the company cannot wait for the first Dream Drop millionaire to materialize in Denmark. 

Dream Drop has been a massively popular system with operators, offering companies a way to enhance the experience and retain and engage customers. The Dream Drop jackpot operates just like any other progressive jackpot system, where players get a chance to randomly trigger a massive million(s)-worth payout. 

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The Wednesday announcement promised the merger of the two listed gaming giants would create the second-largest listed global gaming and sports betting operator, with a pro forma adjusted EBITDA of approximately €2 billion ($2.3 billion).

Angelozzi, who is set to lead the combined company as CEO, told analysts on the post-announcement call that the deal was expected to be a “low-risk proposition” given the consistent growth demonstrated by both Lottomatica and Cirsa in recent years.

Between H1 2024 to H1 2026, Lottomatica and Cirsa have grown their revenues at CAGRs of 13% and 11% respectively.

About Alchemy Riches

He nevertheless believes recruitment is still the bigger challenge over retention.

“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.

Skinner also says perceptions of the industry can hinder recruitment.